Customer Integration in New Product Development - a literature Review Concerning the Appropriateness of Different Customer Integration Methods to attain Customer Knowledge

Authors

Zogaj, Shkodran

Bretschneider, Ulrich

Published

January 1, 2012

Citation: BibTeX

@inproceedings{ZogajBretschneider2012,
  author     = {Zogaj, Shkodran and Bretschneider, Ulrich},
  booktitle  = {European Conference on Information Systems},
  title      = {Customer Integration in New Product Development - a literature Review Concerning the Appropriateness of Different Customer Integration Methods to attain Customer Knowledge},
  year       = {2012},
  url        = {http://aisel.aisnet.org/ecis2012/208}
}

Citation: RIS

TY  - CONF
AU  - Zogaj, Shkodran
AU  - Bretschneider, Ulrich
TI  - Customer Integration in New Product Development - a literature Review Concerning the Appropriateness of Different Customer Integration Methods to attain Customer Knowledge
T2  - European Conference on Information Systems
PY  - 2012
UR  - http://aisel.aisnet.org/ecis2012/208
ER  -