A Literature Review on Social Media Marketing - Social, Behavioral and Market-related Influences

Authors

Zhao, Wenjin

Yun, Xu

Published

January 1, 2020

Citation: BibTeX

@inproceedings{ZhaoYun2020,
  author     = {Zhao, Wenjin and Yun, Xu},
  booktitle  = {Pacific Asia Conference on Information Systems},
  title      = {A Literature Review on Social Media Marketing - Social, Behavioral and Market-related Influences},
  year       = {2020},
  url        = {https://aisel.aisnet.org/pacis2020/92}
}

Citation: RIS

TY  - CONF
AU  - Zhao, Wenjin
AU  - Yun, Xu
TI  - A Literature Review on Social Media Marketing - Social, Behavioral and Market-related Influences
T2  - Pacific Asia Conference on Information Systems
PY  - 2020
UR  - https://aisel.aisnet.org/pacis2020/92
ER  -