Solving the Distinctiveness – Blindness Debate: A Unified Model for Understanding Banner Processing

theoretical-review
Authors

Sun, Yonggiang

Lim, Kai

Peng, Jerry

Published

January 1, 2013

Doi

https://doi.org/10.17705/1JAIS.00324

Citation: BibTeX

@article{Sun2013,
  doi        = {10.17705/1JAIS.00324},
  author     = {Sun, Yonggiang and Lim, Kai and Peng, Jerry},
  journal    = {Journal of the Association for Information Systems},
  title      = {Solving the Distinctiveness – Blindness Debate: A Unified Model for Understanding Banner Processing},
  year       = {2013},
  volume     = {14},
  number     = {2},
  pages      = {49--71}
}

Citation: RIS

TY  - JOUR
AU  - Sun, Yonggiang
AU  - Lim, Kai
AU  - Peng, Jerry
TI  - Solving the Distinctiveness – Blindness Debate: A Unified Model for Understanding Banner Processing
T2  - Journal of the Association for Information Systems
PY  - 2013
VL  - 14
IS  - 2
SP  - 49
EP  - 71
DO  - 10.17705/1JAIS.00324
ER  -