What Drives Paid Search Success? A Systematic Literature Review

Authors

Schlangenotto, Darius

Poniatowski, Martin

Kundisch, Dennis

Published

January 1, 2018

Citation: BibTeX

@inproceedings{SchlangenottoPoniatowskiKundisch2018,
  author     = {Schlangenotto, Darius and Poniatowski, Martin and Kundisch, Dennis},
  booktitle  = {Americas Conference on Information Systems},
  title      = {What Drives Paid Search Success? A Systematic Literature Review},
  year       = {2018},
  url        = {https://aisel.aisnet.org/amcis2018/MetaResearch/Presentations/2}
}

Citation: RIS

TY  - CONF
AU  - Schlangenotto, Darius
AU  - Poniatowski, Martin
AU  - Kundisch, Dennis
TI  - What Drives Paid Search Success? A Systematic Literature Review
T2  - Americas Conference on Information Systems
PY  - 2018
UR  - https://aisel.aisnet.org/amcis2018/MetaResearch/Presentations/2
ER  -