Application of Digital Nudging in Customer Journeys - A Systematic Literature Review

Authors

Schär, Armando

Stanoevska-Slabeva, Katarina

Published

January 1, 2019

Citation: BibTeX

@inproceedings{ScharStanoevskaSlabeva2019,
  author     = {Schär, Armando and Stanoevska-Slabeva, Katarina},
  booktitle  = {Americas Conference on Information Systems},
  title      = {Application of Digital Nudging in Customer Journeys - A Systematic Literature Review},
  year       = {2019},
  url        = {https://aisel.aisnet.org/amcis2019/meta_research_is/meta_research_is/13}
}

Citation: RIS

TY  - CONF
AU  - Schär, Armando
AU  - Stanoevska-Slabeva, Katarina
TI  - Application of Digital Nudging in Customer Journeys - A Systematic Literature Review
T2  - Americas Conference on Information Systems
PY  - 2019
UR  - https://aisel.aisnet.org/amcis2019/meta_research_is/meta_research_is/13
ER  -