Assessing the readiness of firms for CRM - a literature review and research model

Authors

Ocker, Rosalie J.

Mudambi, Susan M.

Published

January 1, 2003

Doi

https://doi.org/10.1109/HICSS.2003.1174390

Citation: BibTeX

@inproceedings{OckerMudambi2003,
  doi        = {10.1109/HICSS.2003.1174390},
  author     = {Ocker, Rosalie J. and Mudambi, Susan M.},
  booktitle  = {Hawaii International Conference on System Sciences},
  title      = {Assessing the readiness of firms for CRM - a literature review and research model},
  year       = {2003},
  url        = {https://ieeexplore.ieee.org/document/1174390}
}

Citation: RIS

TY  - CONF
AU  - Ocker, Rosalie J.
AU  - Mudambi, Susan M.
TI  - Assessing the readiness of firms for CRM - a literature review and research model
T2  - Hawaii International Conference on System Sciences
PY  - 2003
DO  - 10.1109/HICSS.2003.1174390
UR  - https://ieeexplore.ieee.org/document/1174390
ER  -