Channel Integration towards Omnichannel Management - a literature Review

Authors

Mirsch, Tobias

Lehrer, Christiane

Jung, Reinhard

Published

January 1, 2016

Citation: BibTeX

@inproceedings{MirschLehrerJung2016,
  author     = {Mirsch, Tobias and Lehrer, Christiane and Jung, Reinhard},
  booktitle  = {Pacific Asia Conference on Information Systems},
  title      = {Channel Integration towards Omnichannel Management - a literature Review},
  year       = {2016},
  url        = {https://aisel.aisnet.org/pacis2016/288}
}

Citation: RIS

TY  - CONF
AU  - Mirsch, Tobias
AU  - Lehrer, Christiane
AU  - Jung, Reinhard
TI  - Channel Integration towards Omnichannel Management - a literature Review
T2  - Pacific Asia Conference on Information Systems
PY  - 2016
UR  - https://aisel.aisnet.org/pacis2016/288
ER  -