Advertising-Funded IS - A Literature Review on Factors Influencing Users Clicking Behavior for In-App Ads

Author

Mattke, Jens

Published

January 1, 2019

Citation: BibTeX

@inproceedings{Mattke2019,
  author     = {Mattke, Jens},
  booktitle  = {Americas Conference on Information Systems},
  title      = {Advertising-Funded IS - A Literature Review on Factors Influencing Users Clicking Behavior for In-App Ads},
  year       = {2019},
  url        = {https://aisel.aisnet.org/amcis2019/adoption_diffusion_IT/adoption_diffusion_IT/9}
}

Citation: RIS

TY  - CONF
AU  - Mattke, Jens
TI  - Advertising-Funded IS - A Literature Review on Factors Influencing Users Clicking Behavior for In-App Ads
T2  - Americas Conference on Information Systems
PY  - 2019
UR  - https://aisel.aisnet.org/amcis2019/adoption_diffusion_IT/adoption_diffusion_IT/9
ER  -