The impact of electronic word-of-mouth communication: A literature analysis and integrative model

theoretical-review
highly-cited
Authors

Cheung, Christy M.K.

Thadani, Dimple R.

Published

January 1, 2012

Doi

https://doi.org/10.1016/J.DSS.2012.06.008

Citation: BibTeX

@article{Cheung2012,
  doi        = {10.1016/J.DSS.2012.06.008},
  author     = {Cheung, Christy M.K. and Thadani, Dimple R.},
  journal    = {Decision Support Systems},
  title      = {The impact of electronic word-of-mouth communication: A literature analysis and integrative model},
  year       = {2012},
  volume     = {54},
  number     = {1},
  pages      = {461--470}
}

Citation: RIS

TY  - JOUR
AU  - Cheung, Christy M.K.
AU  - Thadani, Dimple R.
TI  - The impact of electronic word-of-mouth communication: A literature analysis and integrative model
T2  - Decision Support Systems
PY  - 2012
VL  - 54
IS  - 1
SP  - 461
EP  - 470
DO  - 10.1016/J.DSS.2012.06.008
ER  -